Kensan Media offers a comprehensive range of services designed to cater to diverse media needs, all delivered with our hallmark Australian flair and commitment to transparency, as embodied in our motto, “We say what we do and do what we say.”
Our work in all markets has led to numerous success stories, where we’ve helped businesses grow their local presence, increase brand awareness, and drive sales.
We understand that regional markets have their unique characteristics, preferences, and challenges. Our strategies are not one-size-fits-all but are tailored to resonate with local audiences. We dive deep into regional demographics, cultural nuances, and consumer behaviors to create campaigns that are not only relevant but also impactful.
Regional markets can be dynamic, with trends evolving rapidly. Our team stays abreast of these changes, ensuring our clients’ strategies are not only current but also ahead of the curve. This proactive approach helps in capturing market opportunities as they arise.
Data provides the foundation for all our strategic decisions. By analyzing market trends, consumer behaviors, and media consumption patterns, we develop strategies that are not only creative but also grounded in reality. This data-driven approach ensures that our decisions are based on facts and insights, not just intuition.
Data allows us to segment audiences precisely and tailor campaigns to target specific demographics, behaviors, or interests. This level of targeting ensures that the message reaches the most relevant audience, increasing the effectiveness and efficiency of the campaigns.
Data provides the foundation for all our strategic decisions. By analyzing market trends, consumer behaviors, and media consumption patterns, we develop strategies that are not only creative but also grounded in reality. This data-driven approach ensures that our decisions are based on facts and insights, not just intuition.
Commercial TV Reach 13 million Australians each week and 93% of the population in amonth-Source Think TV
We help businesses develop strong brand identities, from conceptualization to execution. This includes brand positioning, messaging, and visual identity development, ensuring your brand stands out in a crowded market.
We develop tailored media plans that align with your business objectives, ensuring optimal placement and value for your advertising spend. Our buying power and industry connections enable us to secure competitive rates and prime spots across various channels.
We provide in-depth market research services to understand your audience, competitors, and industry trends. These insights form the foundation of our strategic recommendations.
Podcasts, Connected TV, Out Of Home, Display: Enables automated, efficient ad buying, optimising for the best ad spaces and times. It’s data-driven, ensuring ads reach the most relevant audiences.
For clients looking to balance regional focus with national reach, we skillfully integrate regional strategies into broader national campaigns. This ensures consistency in messaging while still addressing the specific needs and characteristics of each regional market.
Traditional television advertising remains powerful to build brands, create awareness, consideration and response due its broad reach. It’s ideal for targeting mass audiences, offering high visibility and trustworthiness.
Including Streaming and BVOD: Offers precise targeting and personalization, appealing to a tech-savvy audience. It combines the reach of traditional TV with the precision of digital media. Many people access Free to Air though CTV only and cannot be reached through the terrestrial TV signal.
Linear and Podcasts: Engages listeners through a personal and immersive experience. Podcasts offer niche targeting, while linear audio reaches a wider audience, especially during commutes or daily activities.
Display, Social Media, Native: Offers versatile and dynamic advertising solutions with extensive reach. It’s highly customizable, allowing for targeted campaigns and interactive content.
Billboards, Street Furniture, Transit: Provides high-impact visibility in public spaces, excellent for brand awareness. Its physical presence captures attention in busy areas, making it hard to ignore.
Press and Magazines: Appeals to a dedicated readership, offering credibility and a tactile experience. Ideal for in-depth storytelling and reaching specific demographic groups.